Axalta Coating Systems Launches Rival Economy Commercial Paint Brand

Axalta Coating Systems, formerly DuPont Performance Coatings, has introduced a new, single-stage polyurethane enamel called Rival, formulated to provide the right mix of price and value for the economy commercial transportation segment, according to the company.

Axalta says Rival is ideal for dealers, independent shops, fleets and municipalities that want a cost-effective finish that features quality performance, color capability and appearance at a maximum applied VOC of 3.5 or 2.8 lbs./gal.

Designed using mixing toners from an advanced technology platform, Rival delivers quality hiding with one cross-coat for most colors, the company says. The range of the Rival color offering includes solid and metallic colors to provide the ability to match thousands of commercial fleet color positions. Rival is compatible with other Axalta commercial finish undercoats and offers a two-year warranty to AOQ-commercial refinisher shops.

“We have expanded our commercial finishes product line to give painters the flexibility to choose the best system needed for the job," said Fran Cassidy, Axalta Coating Systems commercial segment manager. "From a premium quality Imron finish to our newest economy segment offering, Rival, there’s a system specifically designed to deliver the performance and value they’re looking for.”